Resume 2.0

Although the so-called “Social Media Press Release” (pioneered by my pals at SHIFT Communications) has received [arguably] equal doses of praise and criticism, the Genius, whose word is Gospel!—at least on this blog—has this to say about it:

PURE. UNADULTERATED. GENIUS.

For those of you unfamiliar with the Social Media Release debate, Brian Solis does an excellent job of recapping the evolution and arguments both for and against the SMR. Most of the arguments against, I’d like to point out, smack of a common syndrome I like to call “I-fear-change!”

The problem, my pretties, is that change is a-comin’. In PR, in marketing, and in media at large. And whether you get on the train now or spend the next decade chasing (or throwing stones at) it, it’s leaving the station—with or without you.

The Genius, of course, is not a PR professional, so my interest in SMR is perhaps conceptual—i.e., what value does it have for my clients? For my company? For my career? (Me, me, me!) And the short answer to all those is questions is: PLENTY.

For example: consider applying its principles—or those of the Social Media Newsroom (another SHIFT contribution)—to your resume. What if instead of keeping your entire professional history in a Word doc that you update only when you absolutely have to, you created a Social Media Resume that highlights your experience and interests, provides links to your various online profiles, invites comments, aggregates news, builds “link love”—and (if done well), becomes a virtual vacuum of career advancement opportunities? Heck, even if a social media resume doesn’t open the flood gates to opportunity, at the very least, it will save a few trees and eliminate the need to send monster-truck-sized attachments to prospective employers. And, for the time being at least, it will set you apart from the pack by [at the very least] highlighting your working knowledge of social media tools.

Think about it.

As a Genius who endeavors to practice what she preaches, I decided to do a little experimenting with the idea of a social media resume myself. First, I dug around to see if there were any good examples already out there (the Genius doesn’t like cliches, but will use one just this once: “Why reinvent the wheel?”). I found Chris Penn’s landmark example and the ubiquitous Bryan Person’s famous “Die, Resume! Die! Die! Die!” blog post (which, conveniently, included his own example and ‘how to’). There’s Rohit Bhargava’s social media bio and Matt Dickman’s social-media-enriched ‘traditional’ resume.

Armed with a satisfying portion of good ideas, I set to work on a first draft of my very own social media resume, cherry-picking among the infinite options, and surrendering to the idea that, like all things digital, it will always be a work-in-progress.

For those of you who believe that following in the Genius’ footsteps might result in a little genius rubbing up against rubbing off on you (Pervert!), here my recipe:

  1. Create a WordPress account.
  2. Buy your domain name (if you don’t own http://www.YourName.com yet, first, slap yourself upside the head, then DO SOMETHING about it, puh-lease!)
  3. Write a short “About me” intro. This is in effect your ‘cover letter’ or ‘executive summary’. That doesn’t mean it should be boring or lame.
  4. Add all of your contact info, links to all of your social media profiles (I added LinkedIn, Facebook, Twitter, Squidoo, & Slideshare—for now).
  5. Add links to your blog(s) and any work samples readily available online. If your work samples aren’t yet online, consider posting them on Scribd.com, Slideshare.net or similar service.
  6. Add a link to your traditional resume, so that folks that insist on killing trees can do so at their convenience.
  7. Add a feed to your purpose-built del.icio.us links.
  8. Consider adding any of the following: headshot, intro audio or video, your speaking/travel calendar, any rich media you’ve created (podcasts, videos, etc.), recommendations/rave reviews.
  9. Turn commenting ON. This is a 2-way dialogue, remember?
  10. Make it easy as possible for folks to reach you, blog about you, hire you, link to you, and so on.

For those of you wondering why it’s not enough to have a complete LinkedIn profile, I say—that’s a really good start. If you don’t have a LinkedIn profile yet, well… do not pass Go, do not collect $200… go directly to LinkedIn.com and start there.

But for those of you looking for an ‘edge’ or simply sharing Bryan’s “Resume, Die!” sentiment, this new approach just may be the ticket.

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