More social media “hype”

No time to share much Genius today… too much excitement around the TechCrunch article highlighting Viximo‘s turnkey virtual goods solution as a “massive monetization opportunity” and the growing excitement around the launch of our first iPhone apps.

But I couldn’t resist sharing some fresh data in support of all the recent “social media hype”.

And so… at the risk of further alienating the readers who told me “social media is a crock” earlier this month, called me “warped,” and threatened to bite me (you KNOW who you are!)… I present you with these tasty nuggets:

  • 3/4 of US online adults now use social tools to connect with each other (compared with just 56% in 2007). On average, they spend one hour per week using these tools; however, 19% [and growing] are averaging 7 HOURS PER WEEK. [source: Forrester Research, October 2008]
  • 75% of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes in the next year. [source: Gartner, October 2008]

But don’t take it from me, take a peek at Shiv Singh‘s (former colleague and current VP, Social Media, Razorfish) presentation deck from the recent Publisher’s Summit, which dives deeper into what marketers should know as the social media landscape shifts [and evolves!] around them.

When you’re done with that, hop over to Pete Kim’s blog (also a former colleague from Razorfish. Coincidence???) where he’s curating The Mother of All Lists of corporate SMM efforts (not to be confused with corporate S&M efforts. That’s a different blog). I suspect that curating this list will become a full-time job for a team of many in the not-too-distant future.

But then, I’ve been drinking “seriously poisoned Kool-Aid.” Ahem.

If you’ve arrived here quite by accident and are feeling cold, confused, and alone, I might suggest you start at the beginning—with a quickie tutorial on just what the f*ck this whole social media thing is (brought to you by Yours Truly).

Or, you could continue to bury your head in the sand. Your choice, tots!

“They like me! They really like me!”

Last night I had the distinct pleasure of presenting What the F**K is Social Media? to Boston’s own Ladies Who Launch. The presentation was very well received, and man was it FUN to drop the F-bomb so many times! So much so, that I’ve decided to use a healthy dose of profanity in every presentation I write from this day forward. Doesn’t that sound f**king Genius?

Cursing aside, I must admit that in all my many years of being a Bonafide Marketing Genius, never have I so personally benefitted from the magic and momentum of this beloved thing we call the World Wide Web—and more specifically, from the magic and momentum of it’s offspring: social media.

Here’s what I mean.

At 4:00pm on July 2, 2008, I posted What the F**K is Social Media on Slideshare.net. I then sent an email to about a half dozen contacts who I thought would be interested in the material, and asked them to “vote” for it in the “World’s Greatest Presentation Contest.” A short while later, it appeared on Twitter (thanks @TDefren!) and found its way onto a few blogs, including Three Minds, Sixty Second View, Robert Paterson’s Blog, and numerous others.

By the end of the day, it had been viewed about 300 times.

By the end of the next day (July 3), >900 times.

July 4: >2700 times.

July 5: 4000 times.

As of this morning, it has been viewed >15,000 times, embedded on 209 other sites, favorited by 200 people, and [at least for now] is the most embedded slideshow this month and is in the top 25 most embedded slideshows of all time.

Meanwhile, all this buzz has resulted in >150 new Twitter followers (from all corners of the world), dozens of new connections on LinkedIn and Facebook, multiple “expertise” and speaking requests (the Genius particularly loves those!), and a Monster Truck-sized boost in blog traffic.

Do I hear a “Whoop Whoop!” By golly, I believe that I DO!

Some of you may look at these numbers and say “Big F**King deal. Who would expect any less from a Genius?” Others of you may be drooling with envy, or frozen—like a deer in headlights—at the sheer awesomeness of it. But the truth, my darlings, is that it is amazing—a true testament to the global, networked, constantly-sharing, engaged community that is the lifeblood of social media. That IS social media.

In other words, I owe it all to YOU. And I thank you. I may not be able to fit my head through the door any longer, but F**K it, I’m grateful, and I’m thrilled! Yee-HA!

In addition to arming me with juicy numbers to share and inflating my already super-sized ego, my dear online friends have also submitted a few fantastic comments that I’d like to share.

First, there was this one:

[Identity kept private since the chap sent me this little gem via email, claiming he wanted to protect ME from embarrassment. I’m not kidding.]

“I say: F**k social media 🙂 . From a personal point of view: the bubble will burst again and all that is left is face-2-face communication and interaction. From a professional point of view: a service or a product that targets the baby boomers for instance will not be sold over the internet. Check the stats… And only the top 10 of strong brands will survive via on line communication, creating buzz and brand awareness, not added value.

So, why should I get on the train? Give me one good reason ☺”

Um… did you somehow skip slides 6-44? Jesus, dude. I gave you 5 REALLY good reasons—which is 5 reasons more than you have for being such a dumbass.

And this one from Roger Martin:

Terrific f**king presentation. Marta, will you run for President … please? I’m a former political and investigative journalist who has owned and managed PR firms for the past 17 years. We are leaping into social marketing, and I’ve made your slideshow required viewing for all staff. (Maybe they’ll stop hitting the porn sites?)

To which I can only respond… No, Roger, they will never stop hitting the porn sites. But a guy can dream.