How to Ruin a Great Concept in 3 Easy Steps

Before you start, make sure you’ve nailed down your Great Concept. Like so:

k1

Now, for the ruining!

STEP 1:

k2

STEP 2:

k3

STEP 3:

k4

VOILA! You are now the proud creator of total sh*t!

Why does this have to happen? Is it “too many cooks in the kitchen” syndrome (a.k.a. Design by committee)? Blindness? Tourette’s?

Don’t get me wrong—I understand the pressure to include key information and squeeze every drop out of every piece of marketing collateral.

But ultimately…at what cost?

“After all the statistics and calculations
are formulated the one element that breathes
life into marketing is good design.”
-Steve Jobs, Co-founder, Chairman & CEO of Apple, Inc.

Amen!

***

(PS. The above concept & graphics were pulled from this presentation by wpchilds. Worth a look!)

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2 Responses

  1. […] http://bonafidemarketinggenius.com/2008/12/15/how-to-ruin-a-great-concept-in-3-easy-steps/ addthis_url = ‘http%3A%2F%2Fannholman.co.uk%2F2008%2F12%2F16%2Fkeep-the-message-simple%2F’; addthis_title = ‘Keep+the+message+simple%26%238230%3B.’; addthis_pub = ”; […]

  2. Ha! This post is made of awesome!

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