Where the f*%k is The Genius?

Going off-the-grid for a bit. Wish I could say I was heading to Bora Bora or some other remote, tropical island… but the truth is I’ve been kidnapped by small, angry people who have taken away all my high-tech devices and are forcing me to “sing Christmas carols,” “play board games,” “build snowmen” and perform various other bizarre, old-fashioned family rituals.

Completely evil, don’t you agree?

If their sinister plan works, you wont see or hear from The Genius until early next year.

So, until then… be safe. Be smart. And watch out for these guys:

F*%king brilliant

This is what they meant when they said, “A picture is worth a thousand words.”

spongebob

Ad Guy to the rescue!

It’s not a bird. It’s not a plane. It’s… Ad Guy.

[I particularly enjoy their approach to making copies. Thanks, “Marc with a C.”]

What the f**k is Twitter?

A lot of folks still don’t “get” Twitter. [And Twitter, meanwhile, still doesn’t “get” revenue… but that’s another story.] But personally, the Genius L.O.V.E.S. it.

Crowd-sourcing, networking, buzz marketing, and pure entertainment are the top 4 reasons that I personally heart the #1 micro-blogging tool. Here’s another one:

twitter

True story.

Earlier this week, I discovered a very nice, comprehensive deck put together by the folks at Ogilvy [I know, surprised me, too!] called Twitter for Business. You might also want to check out this post for some excellent tips on getting personal value out of Twitter; and this post on how not to let corporate lawyers f**k up a good Twitter thang.

Unless you plan to go off the grid sometime soon, I wholeheartedly suggest you take the time to at least edu-macate yourself. And if/when you do start tweetin’, be sure to say hello.

“We write ads… or people DIE!”

I hate to give away possibly the best line Jack Nicholson has ever uttered in his annoyingly long career… but the Genius has had it up her nipples in bad news and gloomy coverage of foreclosures, layoffs and whatnot.

Okay, so the economy is in the crapper. And? Must we spend all day obsessing over the past or the future while vehemently ignoring the present?

How about we all just hug?

No?

A good laugh then?

Allow me to offer up these light-hearted jabs at everyone’s favorite industry:

Not a ‘Few Good Men’ fan? Okay, how about Charlie Brown [who incidentally turns out to be quite the ladies’ man]:

There, now don’t you feel better?

The front-runner for Marketing Genius of the year?

I know everyone and her brother has written about the unbelievably savvy, effective marketing efforts of Team Obama… and as a Genius, I hate to jump on an already-crowded bandwagon. But, the facts are the facts. I must give credit where credit is due.

And so, Team Obama… my hat’s off to you.

Hey, that rhymed! Let’s hug 🙂

How to Ruin a Great Concept in 3 Easy Steps

Before you start, make sure you’ve nailed down your Great Concept. Like so:

k1

Now, for the ruining!

STEP 1:

k2

STEP 2:

k3

STEP 3:

k4

VOILA! You are now the proud creator of total sh*t!

Why does this have to happen? Is it “too many cooks in the kitchen” syndrome (a.k.a. Design by committee)? Blindness? Tourette’s?

Don’t get me wrong—I understand the pressure to include key information and squeeze every drop out of every piece of marketing collateral.

But ultimately…at what cost?

“After all the statistics and calculations
are formulated the one element that breathes
life into marketing is good design.”
-Steve Jobs, Co-founder, Chairman & CEO of Apple, Inc.

Amen!

***

(PS. The above concept & graphics were pulled from this presentation by wpchilds. Worth a look!)

I love Tom Peters!

tompetersBecause he writes things like this:

Note to Bill Gates
I’ve done all my Windows updates, Bill, but when I type “Obama” (as immediately above and preceding) I get the infamous wavy red underlining—which suggests that I replace Obama with “Osama.”

(from a December 10, 2008 blog post)

And like this:

Measure division-level bosses on “crazy-assed experiments” (plus Wexner Rule— no screw-ups is Black Mark); and Daniels Rule—”Reward excellent failures, punish mediocre successes” (!!!)

(from The New Old Basics slide presentation)

There are few Geniuses out there [ahem] as outspoken, colorful, or timeless as Mr WOW! himself. If you’re not a fan yet, you should be.

Now that’s what I call “Truth in Advertising”

bigthree

Isn’t that refreshing? 🙂

Recession? What recession?

Recently, my pal @MarketerBlog drew my attention to this post which suggested that brands that INCREASE their marketing/ad spending during a recession stand to gain a SUBSTANTIAL competitive advantage.

Skeptical? Of course you are. Still—take a moment to consider these tasty data points (from Innovating through a Recession by Professor Andrew J. Razeghi at the Kellogg School of Management at Northwestern University):

  • Increasing advertising spending during economic expansion often yields no improvement in market share, because 80% of your competitors are also increasing their spending.
  • Businesses that maintained or increased their advertising spend during recession averaged higher sales growth during the following three years
  • Within four years, the businesses that maintained or increased their advertising spend during that recession experienced a 256% growth in sales over those that had cut back on advertising
  • A decade later, aggressive recession advertisers increased market share 2½ times the average for all businesses during the post-recession

Surprised? You shouldn’t be. It’s your basic, “Buy Low, Sell High!” strategy. Nothing new here. The problem aint that we don’t know better… it’s that we’re too busy behaving like lemmings to do what we know is right.

Hell, even the guys at The Economist are preaching a “spend more on advertising” strategy. Granted, they might just be hurting for sales… Still, they make some pretty compelling points in this well-designed, cleverly-executed pitch (worth a read, I promise):

My take-away message? Getting through this ‘recession thang’ is a bit like driving through a blizzard. When you hit a patch of ice, instinctively, you want to turn your wheels AWAY from the direction of the skid. DON’T. Even though your knuckles are turning white and every cell in your body is screaming “TURN AWAY!!!!! AWAYYYYYYY, YOU IDIOT!!!!!!!!!!!!”

Turn IN to the skid—or kiss your sweet, scared ass goodbye.