Where the f*%k is The Genius?

Going off-the-grid for a bit. Wish I could say I was heading to Bora Bora or some other remote, tropical island… but the truth is I’ve been kidnapped by small, angry people who have taken away all my high-tech devices and are forcing me to “sing Christmas carols,” “play board games,” “build snowmen” and perform various other bizarre, old-fashioned family rituals.

Completely evil, don’t you agree?

If their sinister plan works, you wont see or hear from The Genius until early next year.

So, until then… be safe. Be smart. And watch out for these guys:


F*%king brilliant

This is what they meant when they said, “A picture is worth a thousand words.”


Ad Guy to the rescue!

It’s not a bird. It’s not a plane. It’s… Ad Guy.

[I particularly enjoy their approach to making copies. Thanks, “Marc with a C.”]

What the f**k is Twitter?

A lot of folks still don’t “get” Twitter. [And Twitter, meanwhile, still doesn’t “get” revenue… but that’s another story.] But personally, the Genius L.O.V.E.S. it.

Crowd-sourcing, networking, buzz marketing, and pure entertainment are the top 4 reasons that I personally heart the #1 micro-blogging tool. Here’s another one:


True story.

Earlier this week, I discovered a very nice, comprehensive deck put together by the folks at Ogilvy [I know, surprised me, too!] called Twitter for Business. You might also want to check out this post for some excellent tips on getting personal value out of Twitter; and this post on how not to let corporate lawyers f**k up a good Twitter thang.

Unless you plan to go off the grid sometime soon, I wholeheartedly suggest you take the time to at least edu-macate yourself. And if/when you do start tweetin’, be sure to say hello.

“We write ads… or people DIE!”

I hate to give away possibly the best line Jack Nicholson has ever uttered in his annoyingly long career… but the Genius has had it up her nipples in bad news and gloomy coverage of foreclosures, layoffs and whatnot.

Okay, so the economy is in the crapper. And? Must we spend all day obsessing over the past or the future while vehemently ignoring the present?

How about we all just hug?


A good laugh then?

Allow me to offer up these light-hearted jabs at everyone’s favorite industry:

Not a ‘Few Good Men’ fan? Okay, how about Charlie Brown [who incidentally turns out to be quite the ladies’ man]:

There, now don’t you feel better?

The front-runner for Marketing Genius of the year?

I know everyone and her brother has written about the unbelievably savvy, effective marketing efforts of Team Obama… and as a Genius, I hate to jump on an already-crowded bandwagon. But, the facts are the facts. I must give credit where credit is due.

And so, Team Obama… my hat’s off to you.

Hey, that rhymed! Let’s hug 🙂

How to Ruin a Great Concept in 3 Easy Steps

Before you start, make sure you’ve nailed down your Great Concept. Like so:


Now, for the ruining!







VOILA! You are now the proud creator of total sh*t!

Why does this have to happen? Is it “too many cooks in the kitchen” syndrome (a.k.a. Design by committee)? Blindness? Tourette’s?

Don’t get me wrong—I understand the pressure to include key information and squeeze every drop out of every piece of marketing collateral.

But ultimately…at what cost?

“After all the statistics and calculations
are formulated the one element that breathes
life into marketing is good design.”
-Steve Jobs, Co-founder, Chairman & CEO of Apple, Inc.



(PS. The above concept & graphics were pulled from this presentation by wpchilds. Worth a look!)