Resume 2.0

Although the so-called “Social Media Press Release” (pioneered by my pals at SHIFT Communications) has received [arguably] equal doses of praise and criticism, the Genius, whose word is Gospel!—at least on this blog—has this to say about it:


For those of you unfamiliar with the Social Media Release debate, Brian Solis does an excellent job of recapping the evolution and arguments both for and against the SMR. Most of the arguments against, I’d like to point out, smack of a common syndrome I like to call “I-fear-change!”

The problem, my pretties, is that change is a-comin’. In PR, in marketing, and in media at large. And whether you get on the train now or spend the next decade chasing (or throwing stones at) it, it’s leaving the station—with or without you.

The Genius, of course, is not a PR professional, so my interest in SMR is perhaps conceptual—i.e., what value does it have for my clients? For my company? For my career? (Me, me, me!) And the short answer to all those is questions is: PLENTY.

For example: consider applying its principles—or those of the Social Media Newsroom (another SHIFT contribution)—to your resume. What if instead of keeping your entire professional history in a Word doc that you update only when you absolutely have to, you created a Social Media Resume that highlights your experience and interests, provides links to your various online profiles, invites comments, aggregates news, builds “link love”—and (if done well), becomes a virtual vacuum of career advancement opportunities? Heck, even if a social media resume doesn’t open the flood gates to opportunity, at the very least, it will save a few trees and eliminate the need to send monster-truck-sized attachments to prospective employers. And, for the time being at least, it will set you apart from the pack by [at the very least] highlighting your working knowledge of social media tools.

Think about it.

As a Genius who endeavors to practice what she preaches, I decided to do a little experimenting with the idea of a social media resume myself. First, I dug around to see if there were any good examples already out there (the Genius doesn’t like cliches, but will use one just this once: “Why reinvent the wheel?”). I found Chris Penn’s landmark example and the ubiquitous Bryan Person’s famous “Die, Resume! Die! Die! Die!” blog post (which, conveniently, included his own example and ‘how to’). There’s Rohit Bhargava’s social media bio and Matt Dickman’s social-media-enriched ‘traditional’ resume.

Armed with a satisfying portion of good ideas, I set to work on a first draft of my very own social media resume, cherry-picking among the infinite options, and surrendering to the idea that, like all things digital, it will always be a work-in-progress.

For those of you who believe that following in the Genius’ footsteps might result in a little genius rubbing up against rubbing off on you (Pervert!), here my recipe:

  1. Create a WordPress account.
  2. Buy your domain name (if you don’t own yet, first, slap yourself upside the head, then DO SOMETHING about it, puh-lease!)
  3. Write a short “About me” intro. This is in effect your ‘cover letter’ or ‘executive summary’. That doesn’t mean it should be boring or lame.
  4. Add all of your contact info, links to all of your social media profiles (I added LinkedIn, Facebook, Twitter, Squidoo, & Slideshare—for now).
  5. Add links to your blog(s) and any work samples readily available online. If your work samples aren’t yet online, consider posting them on, or similar service.
  6. Add a link to your traditional resume, so that folks that insist on killing trees can do so at their convenience.
  7. Add a feed to your purpose-built links.
  8. Consider adding any of the following: headshot, intro audio or video, your speaking/travel calendar, any rich media you’ve created (podcasts, videos, etc.), recommendations/rave reviews.
  9. Turn commenting ON. This is a 2-way dialogue, remember?
  10. Make it easy as possible for folks to reach you, blog about you, hire you, link to you, and so on.

For those of you wondering why it’s not enough to have a complete LinkedIn profile, I say—that’s a really good start. If you don’t have a LinkedIn profile yet, well… do not pass Go, do not collect $200… go directly to and start there.

But for those of you looking for an ‘edge’ or simply sharing Bryan’s “Resume, Die!” sentiment, this new approach just may be the ticket.

18 Responses

  1. Great post, had not seen the PR thing. Brilliant.

  2. Thanks, Mike! 🙂

  3. Laughed out loud. Overall good post, Marta. Tweeted it.

  4. Thanks, Todd! For being the pioneer/inspiration here… and for the Tweet love ;).

  5. Hey Mike,
    Thanks for the post and great advice. I hope to take some of it in the coming month.

  6. Hi there, got here via Todd Defren’s Tweet. 😉

    Nice post, am busy working on exactly similar type of thing inbetween projects for clients, hope it leads to more clients 😉

    Rock on! Greetings from South Africa

  7. Great stuff. Loved your resume. I’ve already done 65% of what you recommend. I love the way Millenials are changing the world. I wish I had been born later.

  8. Really cool idea! I really like the layout/design of yours, very nice.

    And thanks for linking my post.

  9. Great stuff, Marta – think I need to bring my online resume up to speed, have been slacking a bit on it…

  10. […] (acknowledged? yeah, that’s probably closer to it) marketing genius, has a phenomenal post about setting up your own social media resume.  I’m not gonna steal her thunder, but you […]

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  12. This is a great post, thanks for the links. I have my SMR at Squidoo, (needs updating) and it brings in a little traffic.

    One small complaint, I hate those “Snap” mini-windows. I like to open links in new tabs, not foreground tabs. ‘Cuz then I don’t have to tab back to the page I was on. I’m just sayin’.

  13. its all good stuff and I like it and all…
    but your resume is three (redundant) pages long.
    be a REAL genius and lighten the load a bit. If you send this to me, I will spend 30 seconds scanning page one – if page two or three contain fascinating experience or impressive name-drops, I ain’t gonna see it.
    once past that – I want to be on that beach…

  14. Very interesting post. Never heard of it before. Will test it out.

  15. […] Resume 2.0 « The Secret Diary of a Bonafide Marketing Genius As a Genius who endeavors to practice what she preaches, I decided to do a little experimenting with the idea of a social media resume myself. (tags: Resume jobsearch) addthis_url = ‘’; addthis_title = ‘links+for+2008-07-19’; addthis_pub = ”; « A Twitter Venn Diagram […]

  16. I’ve been searching for social media resumes all morning and yours has to be the absolute best. I love the layout and the clean lines. I might just have to give this a go this weekend. Thank you for the inspiration.

  17. […] sich durchaus sehen lassen und wirkt wesentlich ansprechender als die oben genannten Vorbilder. Auf ihrem empfehlenswerten Blog gibt sie eine detaillierte Anleitung zum Nachbauen. Marta steckt übrigens auch hinter der […]

  18. Brilliant. Change is inevitable and it has hit the job market. Jobs are not as readily available as they were even a year ago. Standing out from the crowd with tactics such as Resume 2.0 is exactly what is need. Thanks

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