Marketing Genius-of-the-Day

Still working on the Bonafide Genius Award nominee list (don’t forget to email me your nominations), but in the meantime, I thought I’d satisfy your instant-gratification itch with a daily mini-award. Today’s B.G. goes to Andy Sernovitz of GasPedal for reminding us how we can make friends.

PS. I also enjoyed Glenn(?)’s comment in response to Andy’s post:

Whoa now! Let’s look at it from the big box’s perspective. What if they allowed you to park on their property and then, as you were getting out of your car, you were struck on the head by a meteorite! They could get sued. This is what happens when you let the lawyers have too much sway.

Excellent point, Glenn. Perhaps you, too, are a Genius in the Making.

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