Yakima is my first Advertising Genius nominee

Thanks to Kellypuffs for bringing this to my attention.

I’m particularly drawn to this product description:

“Our cargo baskets are pretty sweet items. Unfortunately, that can breed envy in the hearts of unscrupulous people whose vile thievery must be stopped.

  • SKS lock cores included standard
  • Derive sadistic pleasure by foiling thievery

Having had my car broken into yesterday, I have a sweet spot for any product that foils thievery… especially in a sadistic way ;).

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